Store Fixture Manual

My New Dawn Store Fixture Manual outlines the visual and functional framework for creating a cohesive in-store experience that reflects the brand’s identity. It details fixture design, material selection, layout, and product placement, all aligned with New Dawn’s values of softness, intentionality, and inclusivity. This manual demonstrates my ability to translate brand storytelling into physical retail environments, ensuring consistency across all touch-points while enhancing customer flow, engagement, and overall experience.